Change management communications for digital transformation leaders

Successful change isn't just about strategy and systems; it's fundamentally about people. Too often, even brilliant transformations falter due to ineffective communication rather than flawed planning. For true change to happen, staff must understand, embrace, and actively drive the new direction. That's where I come in.

Work with me
Paul Laker presenting change management strategies to a business owner during a workshop session

Build Understanding, Buy-In, and Adoption

I help you to communicate the strategic rationale and value of your transformation, and to create compelling narratives and motivational content

Align
Leadership

I build messaging that fosters a shared understanding across all levels of your business, maximising support and minimising resistance

Drive Positive
Business Impact

I align all efforts with your business objectives, ensuring tangible improvements in engagement, adoption, and ultimately, results

Paul Laker presenting change management strategies to a business team during a workshop session
How I support you

Empower your team for success

As a communications consultant specialising in change management, I partner directly with transformation leaders like you. I work closely with you and your team to build robust communication strategies and develop clear and engaging content. I will empower your team to educate, inspire, and equip your business to actively drive your transformation.

I’ll work with you upfront to scope out the project before planning a way forward. I offer flexible involvement from short-term workshops and sprints, to longer term consultancy support.

Kickstart your transformation communications now

The 2-Day Strategy Workshop

My 2-day workshop will help you cut through the complexity by conducting a deep dive to understand your project and reasons for change. Gaining simplification and clarity is essential, as understanding the reasons for change is the first step toward shifting behaviour.

The workshop will provide a focused, actionable framework to define your transformation's purpose, inspire your stakeholders, and build a compelling narrative for success. You’ll walk away with tangible, actionable outputs that will serve as the bedrock for your company's transformation journey.

Transformation Vision Statement

A concise, inspiring, and actionable declaration of what your company will look like at the successful completion of the transformation.

Case for Change Narrative

A clear articulation of the compelling reasons why change is necessary now, including current challenges, future opportunities, and the potential consequences of inaction.

Build momentum and achieve full potential

The 3-month Communications Catalyst

Building on the 2-day strategy workshop my focused 3-month engagement is specifically designed to ignite and accelerate your transformation, ensuring your initiatives gain momentum and achieve their full potential.

I partner with you and your team to establish clear, impactful communications across your project, propelling understanding, alignment, and crucial buy-in from every level of your organization.


Paul Laker, strategic communications consultant, guiding transformation teams through change with clarity, empathy, and leadership

Articulate the Vision & Value

I'll help you define the strategic imperative and value of your project, crafting a compelling narrative that resonates with staff.

Communications Strategy

I'll develop a comprehensive multi-channel communications plan tailored to your project's unique needs, ensuring consistent and impactful messaging.

High-Impact Communication Assets

From engaging presentations and videos to intuitive digital guides, FAQs, and targeted social content, I'll build the material you need to convey your message and drive engagement.

Unify Cross-Functional Teams and Align Leadership

I'll work with you to forge communications which align cross-functional teams and ensure leadership is fully onboard and championing the change.

Set up a 30-minute discovery call with me to talk through your transformation needs

Get in touch
Testimonials

What clients say

Stacy Toffan
Director, AstraZeneca

“Working with Paul for the past year has been a game-changer for our digital transformation. Paul is an incredible sounding board, consistently providing thoughtful and actionable advice. His expertise in both strategy and storytelling has been crucial, but it's his unique ability to empathize with the audience that really elevates his work. I highly recommend Paul for any organisation seeking strategic clarity and impactful communication.”

Toon de Baere
Director, AstraZeneca and Forge DC

“Paul has an exceptional ability to make ideas crystal clear. He doesn’t just deliver content—he guides you through the process, helping to structure and organize your thinking in a way that sharpens both strategy and execution. If you’re looking for someone who can bring clarity to your brand and marketing efforts while making the process seamless and enjoyable, I highly recommend Paul.”

Get started today

10 Strategies for Successful Change Management Communications

Download your free guide with 10 actionable strategies to successfully articulate your transformation. It's designed to help you drive adoption and ensure lasting impact.

Contact

Get in touch

If you would like to set up a call to discuss your project please get in touch.

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